Maximize Your Adult Website’s Potential: How To Sell Ad Space Like a Pro
If you own an adult website, you may be wondering how to monetize it beyond just traffic.
One often overlooked option, is to sell ad space to advertisers who want to reach your website’s audience.
I will give you some tips on how to sell ad space on your adult website, including tips for finding advertisers, creating ad packages, and optimizing your ad placements for maximum revenue.
Understanding the Adult Advertising Market
Before diving into the specifics of selling ad space on your adult website, it’s important to understand the unique dynamics of the adult advertising market.
Unlike mainstream advertising, which is dominated by large ad networks and platforms like Google and Facebook, the adult industry has its own set of specialized ad networks and publishers.
Adult advertisers tend to be more niche-focused and targeted, looking to reach specific audiences within the broader adult market. This means that selling ad space on your adult website can be more lucrative than selling ad space on a mainstream website with a more general audience.
This is also very true if you run a website in a specific niche. Adult advertisers are often looking for a specific audience for their product or offer.
For example, a large adult dating company running a successful fetish dating site; will be a perfect match for you, if you run a site based on the BDSM/Fetish niche.
Finding Advertisers for Your Adult Website
The first step in selling ad space on your adult website is to find potential advertisers who are interested in reaching your audience. There are several ways to do this:
1. Ad Networks
One option is to work with a specialized adult ad network, such as TrafficJunky, ExoClick, or JuicyAds. These networks connect publishers (website owners) with advertisers who are looking to buy ad space in the adult market.
By working with an ad network, you can take advantage of their existing relationships with advertisers and their expertise in ad optimization and targeting. It’s a great way to reach thousands of potential advertisers very quickly and easily.
The only thing is they will want a percentage of the sale, however that can be worth it, considering the vast range of advertisers you will be able to access immediately.
Juicy Ads deserves a special mention here. As they are one of the few networks that will let you sell flat rate (or direct buy) ad space. So rather than just earning money through banner filler ads, like most of the adult ad networks; at Juicy Ads you can sell your ad space for a set period of time, for example 30 days.
This means that essentially you can charge whatever you like (realistically) for your banner spaces.
If you have a popular site with a healthy volume of traffic (especially organic search traffic), then you will be in a prime position to sell banner ad space – as your site is likely to be in demand from advertisers and your earnings could be considerable!
2. Direct Outreach
Another option is to reach out to potential advertisers directly. This requires more effort on your part, but can result in higher payouts since you’re cutting out the middleman (the ad network).
To find potential advertisers, look for adult companies that offer products or services that are related to your website’s niche.
You can then reach out to them via email or social media and pitch them on the benefits of advertising on your site.
3. Affiliate Programs
Many adult websites also offer affiliate programs, which allow you to earn a commission for referring customers to a company’s website. Some of these programs also offer banners or other promotional materials that you can use on your website to drive traffic to the company’s site.
While affiliate programs may not pay as much as direct ad sales, they can still be a valuable source of revenue for your adult website.
Creating Ad Packages
Once you’ve found potential advertisers for your adult website, you could consider creating ad packages that they can purchase. Ad packages typically include a set number of impressions (views) or clicks, and can be sold for a fixed price or on a CPM (cost per thousand impressions) basis.
To create effective ad packages, consider the following:
1. Ad Sizes and Placements
Determine which ad sizes and placements are most effective on your website. This will depend on the layout of your site and the behavior of your visitors.
Common ad sizes for adult websites include 300×250, 728×90 and for mobile devices, 300×100 sizes work very well.
Also consider the placement of your ad space. You want to have your banners displayed in the locations that received the maximum amount of clicks. Experiment with different positions, until you find the optimum ad space location.
Also, consider ‘nav tabs’. These are very much in demand at the minute. They are essentially text in your site’s navigational menu.
Set competitive prices for your ad packages based on your website’s traffic and audience demographics. You can research pricing for similar websites or work with an ad network, like the ones mentioned above, to get an idea of what advertisers are willing to pay.
3. Targeting Options
Consider offering targeting options for your ad packages, such as by geographic location, device type, or time of day. This can make your ad space more attractive to advertisers who are looking for specific audiences.
So hopefully this article will give you some pointers, if you would like to sell ad space on your adult site. By following some of the advice above there’s no reason why you can’t be generating extra revenue from your ad space. Good luck!